The I Heart My Card video contest is sponsored by Cubic Transportation Systems, Inc., the leader in revenue management systems, including contactless payment, for public transit systems. Every year over 10 billion rides worldwide take place using a Cubic fare collection system in major cities across the globe:
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Cubic was the first transit supplier to roll out contactless smart cards in transit in the late 1980′s which has translated to their success in delivering complete multi-modal smart card systems all over the world. Cubic is also the leading provider of operations and management services for the mass transit industry. Within the next few years, Cubic also will be on the leading edge to deliver open payment as well as mobile ticketing solutions, giving customers the ability to pay their fares with their bankcards or a mobile phone equipped with Near Field Communications technology.